When Anitta enters a space, she rarely does so quietly. Music was just the beginning. Over the past decade, Anitta has become one of Brazil’s most influential cultural exports, shaping how Brazilian identity, confidence, and aesthetics are perceived worldwide. Her latest collaboration with Chilli Beans brings that influence into eyewear — and into the U.S. market.
Launched simultaneously worldwide and now available in the United States, the Anitta x Chilli Beans collection lands at the intersection of fashion, pop culture, and self-expression. The line is sold across Chilli Beans’ global network in 17 countries, on U.S. e-commerce, and at the brand’s flagship store on Lincoln Road in Miami Beach — a symbolic location where Brazilian culture increasingly meets an international audience.
But this collaboration goes beyond celebrity branding. It reflects a broader cultural movement that Brazilcore has been tracking closely: the rise of Brazilian aesthetics as a global fashion language. Anitta has played a central role in this shift. From red carpets to street style, she has helped redefine Brazilian fashion not as exotic or seasonal, but as confident, contemporary, and exportable. We previously explored this impact in depth, highlighting how Anitta’s visual identity has influenced what is now widely recognized as the “Brazilcore aesthetic“.
In eyewear form, that attitude translates into pieces designed for everyday wear, yet rooted in personality. The collection includes sunglasses, optical frames, and accessories inspired by Anitta’s “real-life glam” — designs that balance boldness with versatility, humor with polish. One of the most notable innovations is the introduction of customizable charms and pendants, removable metallic elements that attach to select frames. These details turn glasses into a platform for personal storytelling, featuring pop culture references, symbols tied to Anitta’s career, and the metal sticker “Girl from Honório,” a direct nod to her roots in Rio de Janeiro.
This is not the first time Chilli Beans has collaborated with Anitta, nor is she an outlier within the brand’s creative universe. The Brazilian eyewear company has built its identity around partnerships with global and local cultural icons, including Lenny Kravitz and a special Star Wars™ eyewear collection in collaboration with Disney. Its licensing portfolio also spans NBA, Harry Potter, Coca-Cola, The Beatles, and Bob Marley, alongside collaborations with Brazilian artists such as Alok and Pablo Vittar. Within this context, Anitta stands out not only as a pop star, but as a cultural bridge — someone who moves fluidly between markets, languages, and audiences.
Launched ahead of Carnival 2026, the timing is deliberate. Carnival has long been Brazil’s most visible cultural export, and Anitta has become one of its contemporary ambassadors, translating that energy into music, fashion, and now accessories. With prices starting at US$79.99, the collection positions Brazilian design as accessible, playful, and globally relevant — without losing its local roots.
