Paraíba, a sunny slice of Brazil’s northeast, offers a shopping scene bursting with coastal charm. Local markets dazzle with handmade crafts—colorful hammocks, embroidered linens, and pottery that capture the region’s spirit. Small shops line the streets with treats like cachaça, coconut sweets, and tourmaline jewelry, a state specialty. Modern boutiques add beach-ready fashion and sandals to the mix, perfect for the endless summer vibe. For Americans, Paraíba’s stores are a treasure trove of authentic finds, blending laid-back style with the warmth of Brazil’s northeast.