A new initiative by Netflix in partnership with Embratur is turning Brazilian stories into real-world itineraries.
Through the project “Come To Brasil With Netflix,” the platform has launched a digital travel guide that connects destinations across Brazil to films, series, and reality shows available on the streaming service.
At the time of publication, the guide includes two chapters—“The Amazons” and “Beaches”—with additional sections expected to roll out, including the Pantanal and experiences tied to Brazilian gastronomy.
An important distinction: this is not a series to watch on Netflix, but an editorial guide hosted on its official website—designed to inspire viewers to visit the places they’ve seen on screen.
Where What You Watch Meets Where You Can Go
The strength of the guide lies in linking familiar titles to real locations, bridging fiction and geography in a way that feels both aspirational and actionable.
In Rio de Janeiro, the connection is immediate:
- Copacabana — featured in A Part of Me, placing its narrative against one of the world’s most iconic urban beaches
- Angra dos Reis — seen in Criminal Code, where its islands and clear waters reinforce a cinematic, high-stakes atmosphere
- Búzios — backdrop for The Son of a Thousand Men and Family, But Not Much, reflecting its long-standing association with leisure and jet-set culture
Along the São Paulo coast:
- Praia do Tombo (Guarujá) — appears in Brotherhood, bringing a more grounded, local perspective to the storyline
- Praia do Guaiúba (Guarujá) — featured in Caramelo, showcasing a quieter side of Brazil’s coastline rarely seen by international audiences
- Ubatuba (São Paulo) — appears in Stranded with My Mother-in-Law, highlighting lush coastal landscapes
In the Northeast, the tone shifts toward romance and lifestyle:
- Pipa (Rio Grande do Norte) — featured in Love Is Blind Brazil, known for its cliffs and dolphin-filled waters
- Trancoso (Bahia) — also in Love Is Blind Brazil, blending rustic charm with understated luxury
- Coruripe (Alagoas) — also featured in Stranded with My Mother-in-Law, reinforcing Brazil’s mix of tropical scenery and entertainment-driven formats
In the Amazon, the narrative expands beyond the coast:
- Amazon rainforest — featured in Rich in Love 2, where the story moves into the region and showcases its landscapes through a romantic, contemporary lens
- Northern Brazil / Amazon region — explored in Invisible City (Season 2), connecting local folklore and environmental themes to real ecosystems
A Strategy Backed by Data
The initiative aligns with a broader effort to position Brazil as a top global destination. According to Embratur, beaches remain the country’s strongest tourism driver, influencing 75% of international visitors. The data, based on research conducted with Visa and Ipsos, helps explain why so many of the featured locations are coastal.
But the guide goes further—framing Brazil not just as a place to visit, but as a place already familiar through entertainment.
The Bigger Picture
This project is part of Netflix’s global strategy to connect content with tourism, a model already applied in countries such as South Korea, France, Spain, and Thailand. In Brazil, the approach feels particularly natural. The country’s visual identity—its beaches, forests, and cities—has long carried a cinematic quality.
Future updates—including chapters on the Pantanal and Brazilian gastronomy—are expected to expand that narrative even further.
What You Need to Know
- Where to find it: The guide is available on Netflix’s official website (not as a streamable show or series)
- What it offers: Travel inspiration, filming locations, cultural insights, and suggested itineraries
- Purpose: To turn viewers into travelers by connecting fiction with real destinations
What starts as something to watch increasingly becomes something to experience.
