Brazil’s most iconic sandals just received another major luxury fashion endorsement. Havaianas has teamed up with Isabel Marant for a collaboration that is already dominating fashion headlines ahead of summer 2026.
The new Havaianas x Isabel Marant collection blends the effortless spirit of Brazilian flip-flops with the Parisian designer’s bohemian-luxury aesthetic. Launching on May 22, the collaboration features tie-dye versions of the classic Havaianas silhouette in earthy tones and reds, alongside elevated puffed sandals with metallic embellishments and chunky soles designed to move beyond the beach and into fashion territory.
The release reinforces how Havaianas has evolved from a casual Brazilian sandal into one of the world’s most desired fashion items. The brand recently appeared in global trend reports from Lyst during the resurgence of flip-flops as a luxury fashion staple, fueled by minimalist styling, Y2K trends and celebrity influence.
Today, Havaianas are as likely to appear in luxury editorials and fashion week street style as they are on the beaches of Rio de Janeiro.
From Brazilian Beaches to Luxury Fashion
The Isabel Marant collaboration is not the first time Havaianas has entered the luxury fashion conversation.
Last year, Dolce & Gabbana released the second chapter of its successful partnership with Havaianas after the first collection went viral online. The capsule transformed the classic flip-flop into a bold fashion statement with leopard prints, furry straps, metallic finishes and gold-tone branding.
These collaborations highlight a broader movement happening in global fashion: Brazilian lifestyle and aesthetics are increasingly viewed as aspirational rather than simply casual or tropical.
And few brands represent that shift better than Havaianas.
The Devil Wears Prada Goes Brazilian
Havaianas is also expanding its influence through entertainment and pop culture.
The Brazilian brand recently partnered with The Devil Wears Prada for a new capsule inspired by the sequel to the cult fashion movie. The “Puffed Family” collection features exaggerated flip-flop silhouettes with inflated straps, oversized soles and dramatic proportions designed to align with today’s runway trends.
The campaign embraces fashion humor with the slogan: “If it’s not heels, it’s Havaianas.”
The collaboration is being promoted globally through activations in Rio de Janeiro, São Paulo, Paris, Milan and New York City, including a Times Square billboard campaign tied to the film premiere.
Once seen as simple beachwear, Havaianas are now firmly positioned inside the global luxury fashion conversation — proving that one of Brazil’s most recognizable products continues to shape how the world dresses for summer.
