About Brazilcore

The best of Brazil in the U.S. and beyond

Brazilcore is a news platform dedicated to the best of Brazil as it travels the world — the chefs, designers, artists, entrepreneurs and ideas carrying the country far beyond its borders, with a close eye on the United States. It is also a guide for anyone curious about Brazil: where to eat, what to watch, what to wear, where to go, and what's worth bringing home.

I'm a journalist born in São Paulo, and I've lived in the U.S. since 2010. Over the years, I kept meeting two kinds of people. Those who had never set foot in Brazil but were endlessly curious about it. And those who had been there once — a trip, a friend, a song, a plate of food — and never quite got over it. I started Brazilcore for both of them: to share the stories of my country with the people who want to know it better, in their language.

Brazilcore is also about the diaspora. When Brazilians move abroad, we bring much more than suitcases: recipes, rhythms, rituals, brands, businesses, a particular way of gathering people around a table. I want to tell those stories, too — the founders building companies in Miami and New York, the products crossing borders, the festivals, pop-ups and premieres putting Brazil on the map, one city at a time. Not the postcard version of the country, but the one that explains why Brazil keeps showing up everywhere.

What we cover

• NewsBrazilian brands, launches, openings and milestones in the U.S. and around the world.
• CultureFilm, music, TV, art and festivals — and the Brazilian names making noise abroad.
• FoodRestaurants, chefs, ingredients and recipes, from Rio's bar counters to Miami menus.
• TravelWhere to go, where to stay and how to experience Brazil like someone who knows it.
• Fashion & BeautyDesigners, labels and the beauty rituals the world keeps borrowing from Brazil.
• PeopleEntrepreneurs, creators and expats turning Brazilian roots into something new.