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Walk into any Brazilian farmácia and you will find shelves of creams, oils and soaps that Brazilians have trusted for generations — many of them made with ingredients from the Amazon and the Atlantic Forest. Brazilian beauty is less about a 12-step routine and more about rituals: a body butter after the beach, a hair mask on Sunday, perfectly kept cuticles and a cloud of fragrance before going out.
This is the Brazilcore edit of Brazilian beauty products you can order in the U.S. today, from heritage names like Granado and Natura to the haircare brands Brazilian salons swear by. Every pick is well reviewed by American shoppers, and the list is updated regularly.
Body Care & Fragrance
Brazilians treat body care as a daily pleasure, not a chore. Natura, founded in São Paulo in 1969, built its Ekos line around Amazon ingredients like açaí and tukumã. O Boticário, born in Curitiba in 1977, is behind Lily, one of the most beloved fragrances in Brazil. And Granado, a Rio pharmacy since 1870, still makes its cult sulfur soap. Sol de Janeiro is the exception on this list: it is a U.S.-founded brand, but its Bum Bum Cream and Cheirosa mists are inspired by Rio’s beach culture — and they are a big part of why the world now talks about Brazilian beauty.
Hair Care
Brazil is a haircare superpower, and its salons are known for treating curls, frizz and humidity like no one else. Lola From Rio makes playful, curl-friendly formulas; TRUSS and Cadiveu are professional brands used in salons across the country; and Inoar’s argan oil is a staple for heat protection and shine.
Nails, Hands & Feet
A fresh manicure is part of everyday life in Brazil, and Granado’s Pink line is the drugstore secret behind many of them — from the SOS cuticle balm to a strengthening nail oil and a gel for tired legs after a long day in sandals.
Brazilian Baby Care
Ask a Brazilian what a baby should smell like and many will say “Granado.” The brand’s Bebê line — gentle glycerin soaps, shampoo and alcohol-free colognes — has been a fixture in Brazilian nurseries for decades, and it makes a thoughtful baby-shower gift.
Shop the Full Brazilian Beauty Edit
Looking for more? Our full Brazilian Beauty list on Amazon brings together more than 50 products from Granado, Natura, Sol de Janeiro, Lola From Rio, TRUSS, Inoar, O Boticário and Cadiveu.
Keep Reading
- 10 Brazilian Beauty Brands to Keep on Your Radar
- The Brazilian Woman’s Beauty Formula
- Sol de Janeiro Turns a Rio Slang Word Into a Fragrance Line
- Brazil’s Iconic Hair Salon Studio W Debuts in Miami
Brazilian Beauty FAQ
Is Sol de Janeiro a Brazilian brand?
Not exactly. Sol de Janeiro was founded in the United States, but its products and scents are inspired by Brazilian beach culture, and it helped popularize Brazilian beauty around the world. Granado, Natura, O Boticário, Lola From Rio, TRUSS, Inoar and Cadiveu are all Brazilian brands.
What are the most popular Brazilian beauty products in the U.S.?
Sol de Janeiro’s Bum Bum Cream and Cheirosa mists are the best-known, followed by Granado’s sulfur soap and Pink nail care, Natura’s Ekos hand creams and haircare from Lola From Rio and TRUSS.
Where can I buy Brazilian beauty products in the U.S.?
Many are sold on Amazon, which is where the picks on this page link to. Sol de Janeiro is also sold at Sephora and Ulta Beauty, and several Brazilian brands sell through their own U.S. websites.
Shopping for a gift? See our holiday gift ideas for anyone who loves Brazil.
