Brazilian beauty isn’t a trend — it’s a legacy that now shapes the shelves of beauty lovers far beyond Brazil, from the U.S. to Europe and beyond. This guide curates the most influential Brazilian brands making their mark globally.
Some are born and raised in Brazil, others are built around ingredients native to the country, and a few have taken inspiration from Brazilian body-care rituals to create global blockbusters (hello, Sol de Janeiro). Together, they represent the richness of Brazil’s biodiversity, the strength of its beauty traditions, and the ingenuity of its innovators.
1. Sol de Janeiro
Inspired by the Brazilian lifestyle
Where to find it in the U.S.: Sephora, Sol de Janeiro’s website, major retailers.
Sol de Janeiro may not be “born in Brazil,” but its heart certainly is. Inspired by Rio’s beach culture and Brazilians’ famously joyful approach to body care, the brand skyrocketed thanks to its Brazilian Bum Bum Cream, fragrance mists, and ultra-hydrating body lotions. Powered by Brazilian ingredients like Brazil nut, cupuaçu, and coconut oil, the brand blends sensorial luxury with irresistible scents.
Committed to community impact, Sol de Janeiro partners with suppliers in Brazil and even repurposes excess plastic to make musical instruments for the Mangueira Samba School.
2. Granado
Born in Brazil — since 1870
Where to find it in the U.S.: Granado online, select boutiques.
Founded in 1870 as a Rio de Janeiro pharmacy, Granado is Brazil’s oldest apothecary brand. Still rooted in natural ingredients and botanical formulations, Granado today is best known for its fragrances, hand creams, and bath products that combine luxury with heritage. Its perfume house, Phebo, is a national icon, and its classic packaging makes every product feel collectible. Think of it as Brazil’s answer to a European heritage perfumery — with a tropical soul.
3. Natura
Born in Brazil, globally recognized
Where to find it in the U.S.: Natura website, Amazon.
Natura is the true powerhouse of Brazilian beauty — cruelty-free, vegan, and a pioneer in sustainable sourcing from the Amazon. Its fair-trade ingredients, community partnerships with Indigenous and riverine groups, and nature-first formulas make it a global reference for responsible beauty.
From body oils to haircare, fragrances, and skincare, Natura has expanded its reach without losing its purpose: protect the forest, empower people, and deliver sensorial, deeply nourishing products.
4. Bruna Tavares
Born in Brazil — a makeup artist’s vision
Where to find it in the U.S.: Select online resellers (limited availability).
Created by makeup artist and journalist Bruna Tavares, this beloved Brazilian makeup brand is known for its high-coverage foundations, pigmented shadows, lip liners, and skin-loving formulas. The products are cruelty-free, dermatologist-tested, and crafted to withstand Brazil’s heat and humidity — which explains why they’ve become staples for long-wear beauty lovers.
5. Costa Brazil
Powered by Brazilian ingredients
Where to find it in the U.S.: Sephora, Costa Brazil’s website, luxury retailers.
Costa Brazil looks and feels like the rainforest in a bottle. Founded on the motto “beauty by nature, backed by science,” it creates elevated skincare, fragrance, and body care powered by breu resin, cacay oil, and other ingredients ethically sourced from the Amazon.
Its partnership with Conservation International reinforces its commitment to sustainability and community empowerment, placing the brand at the intersection of luxury and environmental stewardship.
6. O Boticário
Born in Brazil — one of the country’s most beloved brands
Where to find it in the U.S.: O Boticário U.S. website, select stores in Florida, New Jersey, and Massachusetts.
O Boticário started as a small pharmacy and evolved into one of Brazil’s biggest and most accessible beauty brands. Known for its fragrances, body care, and makeup, the brand blends affordability with serious R&D. It also invests heavily in sustainability, creating refillable packaging and supporting conservation initiatives throughout Brazil. If you’ve ever had a Brazilian friend gift you an O Boticário perfume, you know the hype is real.
7. Sallve
Born in Brazil — science meets transparency
Where to find it in the U.S.: Sallve website (international shipping may vary).
One of the newest darlings of Brazilian skincare, Sallve focuses on clinically tested formulas, clean ingredients, and accessible pricing. Created with dermatologists and powered by actives like niacinamide, hyaluronic acid, and retinoids, its lineup includes hits like the Firming Hyaluronic Acid, Anti-Dark Circle Stick, and Dry Touch Sunscreen. Sallve is also known for radical transparency and a strong connection with its digital community.
8. Hela Beauty
Born in Brazil — dermatology-driven
Where to find it in the U.S.: Hela Beauty website.
Created by influencer Helena Bordon and dermatologist Dr. Alessandra Fraga, Hela Beauty blends high-performance science with naturally derived ingredients. Its minimalist, elegant formulas are packed with Brazilian actives and developed with a dermatological approach, focusing on efficacy, long-term skin health, and sustainable development. The brand has quickly become a favorite among Brazil’s fashion and beauty insiders.
9. Elaluz
Inspired by Brazilian beauty — mindful luxury with native ingredients
Where to find it in the U.S.: Elaluz website, Amazon, select retailers.
Inclusivity, sustainability, and transparency are the guiding pillars of Elaluz, the beauty brand created by Brazilian influencer and entrepreneur Camila Coelho. Rooted in mindful luxury, Elaluz focuses on elevated essentials crafted with clean formulas and powerful Brazilian fruit and plant extracts.
The brand made its debut with products like the Lip & Cheek Stain and the 24K Lip Therapy, both designed to deliver high performance with a sensorial touch. The Lip & Cheek Stain offers a universally flattering red infused with Brazilian guaraná and prickly pear, while the 24K Lip Therapy treatment nourishes lips with papaya, buriti, and açaí oils and butters — ingredients long celebrated in Brazil for their restorative benefits.
Elaluz blends modern minimalism with Brazil’s native botanicals, bringing a fresh, elegant perspective to Brazilian-inspired beauty.
10. Boca Rosa Beauty
Born in Brazil — the power of influencer-led beauty
Where to find it in the U.S.: Online resellers (limited availability).
Founded by Bianca Andrade, one of Brazil’s most prominent beauty influencers, Boca Rosa Beauty has built a massive audience thanks to high-pigment foundations, long-wear lip products, and accessible pricing. Bianca’s brand emphasizes authenticity, confidence, and vibrant self-expression, mirroring the influencer’s personality and her loyal community.
Why Brazilian Beauty Matters
Brazilian beauty is more than aesthetics — it’s community, biodiversity, heritage, and innovation. These ten brands represent a country that continues shaping global beauty with sustainable harvesting practices, pioneering formulas, and an inclusive vision rooted in centuries of tradition.
Whether you’re exploring luxurious Amazonian oils, dermatologist-approved routines, or makeup designed to thrive in tropical weather, Brazilian beauty offers something for every skin type, every style, and every philosophy.
And this is only the beginning.
