Tatiana Cesso
Brazil’s stunning landscapes and irresistible charm are taking the world by storm! Booking.com, a leading platform for travel and accommodation bookings, has revealed its list of the most searched destinations for summer 2025 (January to March), and Brazil is shining bright. Two of its most iconic cities—Florianópolis and Rio de Janeiro—have earned coveted spots among the global Top 10.
Florianópolis, affectionately known as “Floripa” by locals, has claimed an impressive 4th place on the list, surpassing major tourist hotspots like Tokyo and Rome. Searches for this paradise have skyrocketed by 107% compared to last year, a testament to its allure. From its postcard-perfect beaches and world-class surfing to vibrant nightlife and picturesque trails, Floripa offers something for every traveler. The city’s Azorean heritage, reflected in charming fishing villages and its delicious seafood, adds an extra layer of enchantment to this destination.
Meanwhile, Rio de Janeiro holds a proud 7th place, with a remarkable 102% increase in global interest compared to the previous summer. A city of contrasts and boundless energy, Rio dazzles visitors with breathtaking natural wonders like Sugarloaf Mountain and Tijuca Forest, alongside cultural icons like Christ the Redeemer and the ever-bustling Copacabana Beach. Whether you’re seeking adventure, relaxation, or a taste of its vibrant samba-infused nightlife, Rio offers an unforgettable experience.
These rankings underscore Brazil’s growing appeal as a top global destination. The data, based on search volumes rather than bookings, highlights a clear trend: travelers around the world are falling in love with Brazil’s unique mix of natural beauty, rich culture, and welcoming spirit.
Dreaming of your next adventure? Make Brazil your top choice. Whether it’s the magical allure of Floripa or the electric energy of Rio, these destinations promise memories that will last a lifetime. So, which one will it be—or will you dare to explore both? Let the journey begin!
