Brazil’s largest city just got a serious upgrade in style. The long-awaited W São Paulo has recently opened its doors in the vibrant district of Vila Olímpia, marking the debut of the iconic W Hotels brand in Brazil. Known worldwide for its cutting-edge design, upscale nightlife, and curated cultural experiences, the W brings a fresh and playful approach to luxury—perfect for travelers who want to mix business with bold, unforgettable moments.
Strategically located in one of São Paulo’s most important business hubs, W São Paulo is more than a place to sleep—it’s a full-on lifestyle destination. Business travelers will appreciate the proximity to corporate offices, high-end shopping centers, and cultural institutions. But it’s what happens after the meetings that makes this hotel a true standout.
Each of the 179 rooms and suites blends contemporary Brazilian aesthetics with W’s iconic edge—expect lush textures, bold patterns, and sweeping skyline views. But what truly sets the W apart is its commitment to curating unforgettable experiences at every turn.
A major highlight is the hotel’s culinary offering, which spans three distinct venues across its upper floors.
- L40 Cozinha de Latitude, led by Executive Chef Thomaz Leão, sits on the 40th floor and showcases global flavors with a Brazilian twist—drawing inspiration from countries along the 40th parallel like Spain, Italy, Greece, Japan, and China.
- Baio Cozinha Sulista, on the 23rd floor, is helmed by celebrated chef Tuca Mezzomo and brings southern Brazilian cuisine to life in contemporary, seasonal dishes.
- And for a cocktail experience like no other, the Yōso Bar & Café on the 24th floor blends Japanese mixology with a sleek, immersive setting.
Wellness and entertainment are also part of the experience. The hotel features the signature AWAY Spa, a state-of-the-art FIT gym, and the WET Deck pool area—home to the hotel’s exclusive Sunset Rituals. Events, music, and cultural programming are weaved into the guest experience, making it a hotspot not just for tourists, but also for locals in the know.
Whether you’re in town for business or looking to explore the best of São Paulo in style, W São Paulo offers a vibrant, luxurious base from which to discover the city’s boldest side.
