Tatiana Cesso
As the 2024 NFL season kicks off, history will be made in Brazil. For the first time ever, the National Football League will host a regular-season game in South America. The city of São Paulo will be the epicenter of this groundbreaking event, set to unfold at the iconic Corinthians Arena. This venue, renowned for its role in the 2014 FIFA World Cup and the 2016 Summer Olympic Games, will now add NFL football to its storied legacy.
A Game to Remember
The highly anticipated game, scheduled for September 6, will feature the Green Bay Packers going head-to-head with the Philadelphia Eagles. Kickoff is set for 9:15 p.m. local time, offering fans an exciting late-night spectacle. The matchup promises to be a thrilling start to the NFL’s 2024 international slate, which includes four other games across London and Munich.
Star-Studded Entertainment
The NFL is pulling out all the stops for this historic event. Brazilian pop sensation Anitta will headline the halftime show, bringing her high-energy performance to São Paulo’s vibrant scene. Fresh off her latest album, “Funk Generation,” Anitta will infuse the game with her trademark Brazilian flair. Also gracing the stage will be Brazilian electronic artist Carola, who will warm up the crowd with a pregame set, while Luísa Sonza and Zeeba will perform the national anthems.
A City Eager to Embrace the NFL
São Paulo is brimming with excitement as it prepares to host this landmark game. The city’s mayor, Ricardo Nunes, expressed his enthusiasm, highlighting the positive impacts on tourism, employment, and the local economy. Gustavo Pires, president of São Paulo Turismo, echoed this sentiment, emphasizing the city’s role as a prime destination for major global events.
NFL’s Strategic Play in Brazil
The NFL’s move to Brazil is part of a broader strategy to expand its global footprint. With over 38 million Brazilian fans, including 8.3 million avid supporters, Brazil stands as a critical market for the league. Gerrit Meier, NFL Senior Vice President of International, revealed plans for a new NFL office in Brazil, aimed at strengthening the league’s presence and nurturing local fan engagement. This expansion aligns with the NFL’s ongoing efforts to enhance its international profile, complementing previous ventures into markets like Germany and Mexico.
The league’s commitment is further evidenced by its investment in flag football in Brazil, following its inclusion in the 2028 Olympic Games. This grassroots initiative aims to cultivate future generations of American football enthusiasts.
How to Join the Excitement
Fans in Brazil can catch the game on RedeTV!, ESPN Brazil, CazéTV, and NFL Game Pass on DAZN. For those in the U.S., NBC Universal’s Peacock will provide exclusive streaming coverage. Additionally, São Paulo will host a free three-day NFL fan festival, the NFL Experience, at Parque Villa Lobos, featuring game-watch parties and various fan activities.
As the countdown to September 6 continues, São Paulo is gearing up for an unforgettable night of football, music, and celebration. The NFL’s debut in Brazil marks a significant milestone in the league’s international journey, promising to leave a lasting impression on both Brazilian fans and the global sports community.
