Paraty: A Hidden Gem Now on the Global Wish-List

January 17, 2025
Paraty. Photo: Wikipedia

Paraty has officially made its way onto the “wish-list” of the world’s most discerning travelers, thanks to a recent feature in The New York Times. In its “Flocking To” section, the publication showcases Paraty as a top destination for where to stay, shop, and island-hop, enriched by tips from renowned artist Vik Muniz and four other insiders.

For Brazilians, however, Paraty isn’t a trendy destination—it’s a timeless escape. Located in the state of Rio de Janeiro, it is framed by cultural heritage and natural beauty, offering a place to dive into history, embrace the lush Atlantic Forest, and marvel at the crystalline beaches of Ilha Grande Bay. Here’s your ultimate guide to exploring Paraty, a UNESCO World Heritage site and one of Brazil’s most captivating coastal towns.

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How to Get to Paraty

Paraty, Rio de Janeiro, Brazil. Photo Unesco

Paraty is not the easiest destination to reach, but its remoteness is part of its charm. Located roughly halfway between São Paulo and Rio de Janeiro, the town lacks its own airport. International travelers will first need to fly into one of Brazil’s major hubs: Rio de Janeiro’s Galeão International Airport (GIG) or São Paulo’s Guarulhos International Airport (GRU). From there:

  • From Rio de Janeiro (GIG): Paraty is about a four-hour drive along the stunning coastal BR-101 highway. Rental cars and private transfers are the most convenient options.
  • From São Paulo (GRU): The drive takes roughly five hours via BR-116 and BR-101. Alternatively, there are regular bus services from both cities to Paraty, operated by companies such as Costa Verde.
  • By boat: If you’re already in Angra dos Reis or Ilha Grande, you can charter a boat or join a shared transfer to Paraty, which offers a breathtaking perspective of the coastline.

While the journey may require some planning, the reward is an escape to one of Brazil’s most enchanting destinations, far removed from the usual tourist crowds.


Where to Stay

Sandi Hotel, Paraty, Brazil. Photo: Trip.com

Paraty is renowned for its charming and unique accommodations, particularly its delightful pousadas (boutique inns) that reflect the town’s historic and natural beauty. Here are some standout options:

  • Casa Turquesa: A luxurious option in the Historic Center with individually decorated suites, personalized service, and a serene garden with a pool.
  • Sandi Hotel: One of the most iconic pousadas, offering colonial-style charm, modern amenities, and an excellent location in the heart of town.
  • Pousada Literária: Known for its literary theme, this stylish inn hosts events during FLIP and offers a tranquil atmosphere with elegant rooms.

Tip: If you’re looking for a beachfront stay, options are limited but worth the splurge. Book early for high season or cultural event dates like FLIP to secure the best deals.


What to Do

Paraty Historic Center. Photo: Trip.com

1. Explore the Historic Center

Walking through the Historic Center of Paraty feels like stepping back in time. Its cobblestone streets, designed to accommodate the tides, are lined with 18th- and 19th-century buildings showcasing colorful doors, intricate woodwork, and Portuguese colonial architecture. Highlights include:

  • Santa Rita Church: A picturesque baroque church that is one of Paraty’s most iconic landmarks.
  • Museu de Arte Sacra: Located within Santa Rita Church, this museum offers a glimpse into the town’s religious and cultural history.
  • Local Artisan Shops and Galleries: From handcrafted jewelry to vibrant paintings, these shops celebrate the creativity of Paraty’s artists.

At night, the Historic Center comes alive with soft amber lighting, creating a magical atmosphere perfect for a leisurely stroll or dining al fresco.

2. Island Hopping and Beaches

Paraty, Rio de Janeiro, Brazil. Photo: Trip.com

Paraty’s location along Ilha Grande Bay makes it a paradise for beach and island lovers. With over 100 beaches and islands to explore, here are the must-sees:

  • Praia do Sono: Accessible via a scenic hike or boat, this beach offers unspoiled beauty with golden sands, surrounded by lush Atlantic Forest. It’s an ideal spot for those seeking tranquility.
  • Saco do Mamanguá: A unique and stunning inlet surrounded by rainforest, perfect for kayaking, hiking, and connecting with nature. Its secluded beaches provide a peaceful retreat.
  • Praia Vermelha: Known for its reddish sands and calm waters, this beach is an excellent choice for swimming and relaxing.
  • Praia do Engenho: A hidden gem with tranquil surroundings, offering a serene escape from crowds.
  • Praia da Lula: While popular for its pristine waters, it’s best enjoyed as part of a boat tour exploring the bay’s highlights.

Many of these locations are accessible only by boat. Join a schooner tour or rent a private boat for a more tailored experience.

3. Waterfalls and Trails

Cachoeira do Tobogã. Photo: Paraty.com

The dense Atlantic Forest surrounding Paraty offers incredible opportunities for ecotourism:

  • Cachoeira do Tobogã: A natural rock slide where visitors can glide into a refreshing pool. Nearby, the Poço do Tarzan is a perfect spot for a swim.
  • Gold Trail (Caminho do Ouro): A historic path used during Brazil’s gold rush, this trail offers breathtaking views, lush vegetation, and a chance to connect with Paraty’s past.

4. Cultural Events

Paraty International Literary Festival. Photo: Tomaz Silva – Agência Brasil

Paraty is known for its vibrant cultural calendar. Key events include:

  • FLIP (Paraty International Literary Festival): Held every July, this festival attracts literary giants from around the world and transforms the town into a haven for book lovers.
  • Festa do Divino: A deeply rooted religious celebration featuring processions, music, and traditional dances. It takes place in May or June.
  • Cachaça Festival: A tribute to Paraty’s rich tradition of producing high-quality cachaça, Brazil’s beloved sugarcane spirit.

5. Gastronomic Delights

Banana da Terra Restaurant. Photo: Courtesy Banana da Terra

Paraty’s culinary scene is as diverse as its landscapes. Local specialties blend caiçara traditions with contemporary flavors. Don’t miss:

  • Banana da Terra: A top restaurant offering modern interpretations of traditional dishes like moqueca and seafood stews.
  • Quintal das Letras: Known for its farm-to-table concept and scenic outdoor seating.
  • Alambique Tours: Visit distilleries to sample artisanal cachaça and learn about its production process.

Best Time to Visit

Paraty, Brazil. Photo Unesco – Oscar Liberal

Paraty’s weather and events can shape your experience, so plan accordingly:

  • Dry Season (April to October): The best time for outdoor activities, with mild temperatures and little rainfall.
  • Rainy Season (November to March): While it’s warmer, expect frequent showers. This is also the time for lush, vibrant greenery.
  • Avoid peak crowds: Brazilian holidays, school vacations, and events like FLIP can mean higher prices and crowded streets.

A Quick History of Paraty

Paraty. Photo: UNESCO

Founded in 1667, Paraty played a pivotal role during Brazil’s gold rush as a key port along the Caminho do Ouro (Gold Trail). Its decline in the 19th century, following the construction of alternative trade routes, preserved its colonial charm, which is now celebrated as part of a UNESCO World Heritage site.


Insider Tip

For a truly unique experience, visit during a full moon. The high tide floods the cobblestone streets of the Historic Center, creating a mirror-like effect that reflects the colonial architecture and moonlight.

Paraty is a destination that perfectly blends natural beauty, cultural richness, and historical significance. Whether you’re exploring its pristine beaches, wandering its historic streets, or savoring its gastronomic delights, Paraty promises an unforgettable journey into Brazil’s vibrant heart. Ready to pack your bags?

Tatiana Cesso

As a journalist, I am dedicated to uncovering stories that inspire, inform, and captivate. My work has appeared in renowned publications such as InStyle, Marie Claire, Bazaar, L’Officiel, and Vogue. Though I have lived in the U.S. since 2010—calling Chicago, Los Angeles, and now Miami home—my heart remains deeply connected to Brazil, where I was born and raised. This enduring love for its culture and energy led me to create Brazilcore, a platform designed to connect Brazil with English-speaking audiences around the globe.

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