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Brazilian fashion is a vibrant reflection of the country’s spirit—colorful, confident, and effortlessly cool. From the iconic bikinis and Havaianas flip-flops that rule the beaches to the flowing dresses and tailored linen suits that shine at Carnival, style here is all about freedom and flair. Indigenous prints, tropical hues, and handmade accessories like woven bags or beaded jewelry add a unique touch, while designers draw inspiration from the lush landscapes and urban energy. For Americans, Brazilian fashion offers a playful, sun-soaked vibe that’s as wearable as it is eye-catching—perfect for standing out with a laid-back edge.

H&M Opens First Stores in Brazil With Bold Campaign

Global fashion brand celebrates Brazilian identity with star-studded launch H&M is officially in Brazil — and it’s arriving with rhythm, color, and a strong dose of local style. The Swedish...

Farm Rio Joins thredUP to Embrace Circular Fashion

Brazilian fashion brand Farm Rio has officially joined forces with thredUP, one of the world’s largest online resale...

Brazilian Fashion Brand Cris Barros Launches Worldwide

Cris Barros, one of Brazil’s most respected fashion designers, is stepping onto the global stage. Known for her...

Rabanne Finds Rhythm in Rio With Its High Summer Campaign

When global luxury meets the soul of Rio de Janeiro, the result is pure rhythm and radiance. For...

Brazilian Actress Marina Ruy Barbosa Shines on the Cover of V Magazine

Marina Ruy Barbosa just landed a career-defining moment on the global fashion stage. The Brazilian actress, model, and...