In 2025, Brazil is experiencing a global tourism renaissance. With a remarkable surge in international searches, the country is once again catching the eye of travelers and travel professionals alike. Data released in March shows Brazil among the top five most searched destinations on Booking.com for the second quarter of the year. The country also ranks ninth among the most sought-after destinations for European corporate travelers, according to BCD Travel. From sun-soaked coastlines to vibrant city life and growing business hubs, Brazil is proving to be more than just a bucket-list destination—it’s a place where leisure and opportunity meet.
A global report from Booking.com reveals a 61% increase in searches for Brazil compared to the same period last year. The top international interest is coming from travelers in Argentina, Chile, France, and the United States. And when it comes to specific destinations, Rio de Janeiro leads the way, with an impressive 80% growth in searches for July 2025.
Other hotspots include Búzios (+144%), Florianópolis (+108%), Foz do Iguaçu (+248%), and Porto de Galinhas (+153%)—each offering a unique blend of natural beauty, cultural richness, and hospitality. Whether you’re drawn to Brazil’s legendary beaches or its lush forests, bustling metropolises or laid-back coastal towns, there’s never been a better time to explore the country’s vast tourism potential.
When it comes to business, São Paulo and Rio de Janeiro are leading the way. A recent report by BCD Travel shows that interest in Brazil is growing among European corporate travelers, drawn by the country’s strong infrastructure, global connectivity, and vibrant cultural energy. With the rise of “bleisure” travel—where business meets leisure—Brazil is emerging as a destination where professional opportunities come with a side of adventure.
As travel demand continues to grow, Brazil’s position on the global tourism stage is stronger than ever. For international visitors, it’s not just about ticking off landmarks—it’s about experiencing a country that welcomes you with open arms, rich flavors, diverse cultures, and unforgettable moments.
