Brazil’s casual and charming style just claimed the spotlight on the global stage. According to The Lyst Index Q3 2025, Havaianas Top Flip-Flops have been crowned the most desired fashion product in the world, surpassing luxury heavyweights such as Saint Laurent, Nike, and The Row.
The global platform analyzed data from over 160 million shoppers and 8 million products, considering searches, page views, sales, and social-media engagement. The report revealed a 34% increase in searches for the classic Brazilian sandals, securing their place at number one. Right behind them, Saint Laurent’s Le Loafer ranked second, with a 66% rise in demand compared to the previous month.
A Flip-Flop That Redefined Luxury
This isn’t just a win for a brand—it’s a cultural milestone. The world’s appetite for authenticity and comfort has never been stronger, and the Brazilian flip-flop that started on the sands of Ipanema has evolved into a global symbol of effortless style.
From Rio’s sidewalks to the streets of New York, Paris, and Tokyo, Havaianas have become a fashion statement embraced by celebrities, influencers, and editors alike. What once represented everyday comfort is now seen as an emblem of laid-back sophistication—proof that charisma and confidence can outshine exclusivity.
The Power of Brazilian Cool
Founded in 1962 and inspired by Japanese Zori sandals, Havaianas has turned its colorful, joyful DNA into an international phenomenon. As Brazilcore aesthetics continue to influence global fashion and design, this recognition by The Lyst Index confirms how Brazilian creativity continues to captivate audiences worldwide.
Through clever collaborations, limited editions, and storytelling that celebrates its roots, the brand has transformed a simple rubber flip-flop into a timeless object of desire—without losing its authenticity or accessibility.
The Symbol of Accessible Luxury
While high-end labels compete for exclusivity, Havaianas proves that universal appeal and cultural charm can be just as powerful. Affordable, versatile, and unmistakably Brazilian, the brand has built a bridge between beachwear and high fashion—a symbol of accessible luxury with a tropical soul.
From Copacabana to Paris Fashion Week, Havaianas reminds the world that true style isn’t about price—it’s about attitude, culture, and identity.
The Hottest Fashion Products
According to The Lyst Index Q3 2025, these are the ten products currently defining fashion trends:
- Havaianas Top Flip-Flops
- Saint Laurent Le Loafer
- COS Chunky Sweater
- The Row Eel Loafers
- Skims Pierced Nipple Push-Up Bra
- Savette Slim Symmetry Pochette
- Nike x Jacquemus Moon Shoe
- Nike Shox TL Sneakers
- Polo Ralph Lauren Midi Dress
- Coach Soft Empire Carryall 48
