Tatiana Cesso
Global superstar Beyoncé once again turned heads at a recent high-profile wedding, not just with her presence but with her fashion choice—a stunning outfit from the Brazilian label Farm Rio. The occasion was none other than the wedding of Sam Greenberg, a longtime personal assistant to the singer.
At the event, Beyoncé was seen wearing a breathtaking ensemble featuring black peony prints, designed exclusively by Farm Rio. The outfit consisted of a flowy, long-sleeved top and a fringed skirt, both of which captured the essence of Brazilian vibrancy and flair. This particular set, while not currently available for purchase, highlights the brand’s signature use of bold, tropical prints that tell a story of heritage and creativity.
Farm Rio, a company born in Rio de Janeiro, is renowned for its colorful and eco-conscious collections that often include motifs inspired by the natural beauty of Brazil. Although the pieces worn by Beyoncé are not yet for sale, fans and fashion enthusiasts can sign up on the brand’s U.S. website to receive updates should these items become available—priced at approximately $145 for the top and $240 for the skirt.
Beyoncé’s decision to sport a Brazilian brand is far from a one-time occurrence. Her affinity for Brazil’s unique fashion landscape extends through various collaborations and public appearances. Previously, Beyoncé dazzled at an event for her film project Renaissance in Salvador, Bahia, where she sported a bespoke ensemble from another Brazilian designer, PatBO. The outfit featured a denim jacket elaborately adorned with beads, paired with a glittering crop top and high-waisted jeans, underscoring her glamorous style.
Moreover, her musical tours and videos have also served as platforms for promoting Brazilian design. During the Renaissance World Tour, she wore a custom, hand-beaded bodysuit by PatBO, and her “Sorry” music video from the album Lemonade featured a jumpsuit from GIG Couture—a label based in Minas Gerais with a showroom in New York City.
Beyoncé’s repeated choice of Brazilian brands like Farm Rio, PatBO, and GIG Couture for public appearances is a testament to her appreciation and support for Brazil’s rich fashion industry.
