A look into Beyoncé’s love of Brazil fashion, culture, and people

December 24, 2023
beyonce flag brazil

Beyoncé has a history with Brazil, showcasing its rich culture and captivating style

Once again, Queen Bey reignited the flame of her love affair with Brazil, making a dazzling appearance at a special event for “Renaissance: A Film by Beyoncé” in Salvador, Bahia. To the delight of many, Beyoncé graced her fans with a surprise greeting, marking her triumphant return to the country after a decade-long hiatus.

“I came because I love you so much. It was very important for me to be here, right here, in Bahia,” declared the “Drunk in Love” singer to the enthralled audience. “The renaissance is about freedom. It’s about beauty, joy, resilience—everything that you are about. And I’m so honored to be here and so happy to see your beautiful faces. I love you so much. I love y’all. Thank you for all of your support for so many years. There’s nobody like y’all. You are one of one. Number one and the only one, Bahia!”

The singer later shared some stunning behind-the-scenes photos from her trip and the event on Instagram, including snaps of her on a private jet, her appearance on stage and photos of her holding up a Brazilian flag.

Handmade in Brazil

Upon her arrival, Beyoncé made a glamorous entrance, stepping off her plane in a dazzling ensemble from the renowned Brazilian brand, PatBO. The outfit featured a denim jacket adorned with intricate beading, paired with high-waisted jeans and a sparkling crop top—a truly impressive fashion moment that set the tone for her visit.

This isn’t the first time Queen Bey has showcased her admiration for PatBO’s creations. Previously, she wowed audiences during the Renaissance World Tour in a custom hand-beaded bodysuit, emphasizing her ongoing collaboration with the brand.

PatBO’s founder and creative director, Patricia Bonaldi, skillfully blends the artistry and traditions of handcrafted clothing with a contemporary and fresh design approach. This seamless integration of craftsmanship and modernity is a hallmark of PatBO’s style.

Notably, the brand has further solidified its presence by opening a flagship store in the exclusive Miami Design District. This move highlights PatBO’s commitment to bringing its unique blend of traditional craftsmanship and cutting-edge design to a global audience, with Queen Bey as a prominent supporter of its exquisite creations.

Brazilian Flavour

Beyoncé’s connection with Brazilian fashion extends beyond PatBO. In her previous album, Lemonade, she featured a jumpsuit from GIG Couture in the “Sorry” music video, ordered after visiting their showroom in New York City. From Minas Gerais, the brand now retails globally, from the United States and Argentina to Dubai and Japan.

A Family Affair

In the music video for “Blue,” Beyoncé chose Brazil as a central backdrop, capturing scenes in Rio de Janeiro and Trancoso, Bahia. The video serves as a love letter to her daughter, Blue Ivy, while also paying homage to Brazilian culture, showcasing daily life in Rio’s favelas. It’s beautiful how the video captures the true essence of Brazil, featuring Beyoncé wearing a dazzling Carnaval jewel-encrusted costume.

A Love Song to Rio

In 2010, Beyoncé teamed up with Alicia Keys to shoot a music video in Rio’s streets. Although the final footage was not released, the project left a lasting impact, with Keys expressing admiration for Rio’s energy, sensuality, and vibrant colors.

“Shooting Put It in a Love Song in Rio, in Brazil, was incredible,” Keys said. “I feel that the energy of the city matches the energy of the song. It’s sensual, it’s exciting, it’s so rich with color. I loved it.”

Overall, Beyoncé’s consistent engagement with Brazilian culture, both in her fashion choices and creative projects, reflects her admiration and love for the country and its people. This continuous connection has not only endeared her to Brazilian fans but may further solidify the bond when she returns to the country for the second leg of the Renaissance Tour in 2024.

Tatiana Cesso

As a journalist, I've made it my mission to explore and share stories that inspire, inform, and entertain. You may have stumbled upon my work in esteemed publications such as InStyle, Marie Claire, Bazaar, L’Officiel, and Vogue, among others. Having called the U.S. home since 2010, I've lived in Chicago, LA, and currently, Miami. But my heart always beats to the rhythm of Brazil. It's where I was born and raised, and my love for its culture, people, and energy knows no bounds. To share this passion, I've founded Brazilcore, a platform aimed at bridging the gap between Brazil and English speakers worldwide.

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