Lewis Hamilton embraces ‘Brazilcore’ vibe at the Sao Paulo Grand Prix

November 4, 2023

Hamilton fully embraced the ‘Brazilcore’ spirit and made a bold statement by donning the 1994 Brazil national team tracksuit

Lewis Hamilton, known for his distinctive sense of style, continues to make waves in the world of fashion. In September, he was recognized in the Business of Fashion 500, part of the class of 2023, celebrating those who are shaping the global fashion industry of today and tomorrow.

With his reputation for unique and daring outfits, Hamilton didn’t disappoint ahead of this weekend’s Sao Paulo Grand Prix. The 38-year-old Mercedes driver fully embraced the ‘Brazilcore’ spirit and made a bold statement by donning the 1994 Brazil national team tracksuit. This tracksuit holds special significance as it was worn by the Brazilian national football team when they won the FIFA World Cup, and dedicated the title to Senna after his unfortunate death in the same year.

The “Seleção Canarinho” Umbro tracksuit boasts a striking design that features massive Amazon green and yellow stars over the heart and chest of the lightweight jacket — geometric blue and white patches in the rest of the design. Umbro made Brazil’s kits from 1992-1996, before Nike took over.

The day prior, Hamilton’s entry into the Paddock was nothing short of spectacular. He was spotted wearing a striking bright green double-leather outfit that he had specially crafted in homage to his childhood hero, Ayrton Senna. This was his way of honoring the Formula 1 icon in his home country. The back of Hamilton’s jacket featured a visualization of Senna wearing a helmet, with his name in italics underneath.

Hamilton has previously expressed how Senna’s driving prowess influenced his career, saying, “Senna was the driver who inspired me as a kid.” Ayrton Senna is undoubtedly one of the most legendary figures in the history of Formula 1, known for his fierce rivalry with fellow legend Alain Prost and his impressive record of 41 race wins. Unfortunately, Senna’s life was tragically cut short in 1994 when he lost his life in a car crash during the San Marino Grand Prix in Imola, Italy.

Tatiana Cesso

As a journalist, I've made it my mission to explore and share stories that inspire, inform, and entertain. You may have stumbled upon my work in esteemed publications such as InStyle, Marie Claire, Bazaar, L’Officiel, and Vogue, among others. Having called the U.S. home since 2010, I've lived in Chicago, LA, and currently, Miami. But my heart always beats to the rhythm of Brazil. It's where I was born and raised, and my love for its culture, people, and energy knows no bounds. To share this passion, I've founded Brazilcore, a platform aimed at bridging the gap between Brazil and English speakers worldwide.

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