When Apple drops a new ad, the world watches—but this time, it hits different. Their latest AirPods 4 campaign, directed by Spike Jonze and starring Pedro Pascal, isn’t just visually stunning—it pulses with the energy of Brazilian funk!
Set in a dreamy, ever-changing cityscape, Pascal drifts through the seasons, escaping the winter blues into a world bursting with color, movement, and rhythm. And what’s playing in his AirPods? “Perfect” by Sam i & Brazilian duo Tropkillaz, featuring Bia & MC Pikachu—bringing that unmistakable funk carioca beat into the mix.
And here’s another Brazilcore moment: São Paulo gets a shout-out, putting our culture in the global spotlight once again.
No wonder the internet is obsessed—this commercial isn’t just an ad, it’s a vibe. Watch Someday now and tell us—did you catch the funk?