Apple’s New Ad Is a Vibe Featuring Pedro Pascal & Brazilian Funk

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When Apple drops a new ad, the world watches—but this time, it hits different. Their latest AirPods 4 campaign, directed by Spike Jonze and starring Pedro Pascal, isn’t just visually stunning—it pulses with the energy of Brazilian funk!

Set in a dreamy, ever-changing cityscape, Pascal drifts through the seasons, escaping the winter blues into a world bursting with color, movement, and rhythm. And what’s playing in his AirPods? “Perfect” by Sam i & Brazilian duo Tropkillaz, featuring Bia & MC Pikachu—bringing that unmistakable funk carioca beat into the mix.

And here’s another Brazilcore moment: São Paulo gets a shout-out, putting our culture in the global spotlight once again.

No wonder the internet is obsessed—this commercial isn’t just an ad, it’s a vibe. Watch Someday now and tell us—did you catch the funk?

Tatiana Cesso
Tatiana Cesso
As a journalist, I uncover stories that inspire, inform, and captivate. I specialize in Brazilian culture, travel, and lifestyle, with work featured in InStyle, Elle, Marie Claire, L’Officiel, and Vogue. Born and raised in São Paulo and based in the U.S. since 2010, I created Brazilcore to connect English-speaking audiences with the depth, beauty, and diversity of Brazil.

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