Condé Nast Traveler, a luxury and lifestyle travel magazine, has published an article on the value of morning bread in Brazil’s largest city, São Paulo. The piece is part of Breaking Bread, a collection of stories that highlight how bread is made, eaten, and shared around the world.
Food writer Rafael Tonton and photographer Carol Gherardi visited São Paulo’s bakeries as the first rays of sunlight poked through the horizon. “Mothers with children dressed in uniforms on their way to school, businesspeople in suits, friends trying to ease the hangover from the night before. They drink espresso, lattes, and orange juice, and they all have toasted bread in their hand, freshly griddled and covered in butter—what locals call pão na chapa“, he wrote.
The article embarks on a delectable expedition on São Paulo ties with bread, from the Basilicata, one of the oldest bakeries in the city, open since 1923, to popular all-you-can-eat buffets, and charming neighborhood bakes like Beth Bakery, in Vila Mariana.
Perhaps the most consumed item in the city, morning bread is a must-try in São Paulo. So much so that 22,000 bakeries are spread throughout the town, baking more than 25 million loaves daily, according to Sampapão, the local bakery union.
Read more here.
