StoreNatura: Beauty from the Brazilian Amazon Rainforest

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If you’re looking for a beauty brand that blends effective formulas with real sustainability, Natura is one to know. Founded in Brazil in 1969, the company was recently recognized as the most sustainable brand in the world at the Cannes Lions International Festival of Creativity Brand Blueprint Awards.

What makes Natura stand out is its deep connection with the Amazon Rainforest. Many of its products are formulated with bio-ingredients such as murumuru, Brazil nut, babaçu, cacau, castanha, açaí and tukumã, sourced through partnerships with dozens of forest communities. The model helps generate income for more than 10,000 families while supporting the preservation of the forest.

Among the brand’s highlights is Natura Ekos, a collection of body care products inspired by Amazonian ingredients and known for its rich textures and distinctive scents.

For those interested in sustainable beauty with a sense of place, Brazilcore recommends exploring Natura’s products — a Brazilian brand where skincare meets environmental responsibility.

Natura Ekos

Related post: The Brazilian Woman’s Beauty Formula

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