Welcome to The Town, one of Brazil’s boldest music festivals — and the younger sibling of Rock in Rio. Taking place over two weekends at the Cidade da Música, a custom-built festival city inside São Paulo’s Autódromo de Interlagos, this event is a sprawling universe of music, art, and culture.

With five themed stages, food courts, street art zones, and immersive brand activations, The Town offers more than just shows — it’s a full-on urban celebration of creativity and rhythm.

🌎 Although many headliners come from abroad, Brazilian audiences are known for making these performances unforgettable. Artists often call their shows in Brazil among the most energetic and emotional of their careers.

Expect massive crowds, epic sing-alongs, and a multicultural lineup that blends pop, punk, metal, hip hop, Brazilian rock, and beyond.

🎤 Confirmed for the 2025 edition:

• Mariah Carey
• Ivete Sangalo
• Green Day
• Jessie J
• Sex Pistols
• Katy Perry
• Camila Cabello
• Pitty
• CPM 22
• Criolo, and more