Saddle up for one of Brazil’s most iconic cultural experiences: the Festa do Peão de Barretos, a massive rodeo and country music festival held every August in the town of Barretos, in the state of São Paulo. This is Latin America’s largest rodeo event, drawing nearly 1 million attendees from Brazil and abroad.

More than just bull riding and horse taming, the festival is a celebration of Brazil’s rural heritage. You’ll witness thrilling professional rodeo competitions, dance to sertanejo (Brazilian country music), explore regional cuisine, and party until sunrise with world-class concerts.

The 2025 edition promises an impressive lineup of Brazilian and international acts across various stages. In past years, the festival has welcomed stars like Shania Twain and Marília Mendonça — and this year’s headliners will be no different.