Tatiana Cesso
Brazilian soccer player Neymar Jr. is the face of Kardashian’s new line
Kim Kardashian’s underwear brand Skims is debuting a menswear line, and it has been appearing on everyone’s timeline since. After all, the campaign features Brazilian soccer (I mean, futebol) legend Neymar Jr., among other athletes.
While the brand previously offered unisex styles, the new drop marks Skims’ first time creating items for men — a category “never had a bigger request than to launch,” as Kardashian told GQ.
The new Skims menswear line features a cotton, stretch, and sports collection. The sports collection is designed to be worn under your usual gym clothes, made from mid-weight cotton with performance-aiding base layers. Each piece from the collection is available in sizes from XS-5XL.
“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander, and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women”, she said.
Kim Kardashian is in her soccer mom era. The reality star has been making her rounds to some of the biggest games this year while traveling with her son Saint, who she shares with Kanye West. In July, she was spotted in Japan where she watched Cristiano Ronaldo’s Al-Nassr play Neymar Jr., then with Paris Saint-Germain (PSG), in a pre-season game. Saint is a huge Neymar Jr. fan. The 7-year-old looked fresh wearing his jersey with the number 10.
