What is Ubatuba?

June 21, 2024


Ubatuba is a beautiful coastal city located in the state of São Paulo, Brazil. Known for its stunning beaches, crystal clear waters, and lush rainforest, Ubatuba is a popular destination for tourists looking to relax and unwind in a tropical paradise. In this glossary, we will explore the history, culture, and attractions of Ubatuba, as well as provide useful information for travelers planning a visit to this idyllic destination.

History of Ubatuba

Ubatuba has a rich history that dates back to the early 16th century when Portuguese explorers first arrived in the region. The city was originally inhabited by the Tupinambá indigenous people, who were later displaced by European settlers. Ubatuba played a significant role in Brazil’s colonial history, serving as a major port for the export of gold and other valuable commodities. Today, the city is a vibrant hub of culture and tourism, attracting visitors from around the world.

Attractions in Ubatuba

One of the main attractions in Ubatuba is its stunning beaches, which are renowned for their pristine beauty and crystal clear waters. Popular beaches in the area include Praia Grande, Praia Vermelha, and Praia do Félix, each offering a unique experience for visitors. In addition to its beaches, Ubatuba is also home to a number of natural attractions, such as waterfalls, hiking trails, and wildlife reserves. Visitors can explore the lush rainforest that surrounds the city, or take a boat tour to discover hidden coves and secluded beaches.

Culture and Cuisine

Ubatuba is a melting pot of cultures, with influences from indigenous, Portuguese, and African traditions. The city’s vibrant culture is reflected in its music, dance, and cuisine, with traditional dishes such as moqueca (a fish stew) and feijoada (a black bean stew) being popular among locals and visitors alike. Ubatuba also hosts a number of cultural events throughout the year, including music festivals, art exhibitions, and traditional celebrations.

Activities and Adventure

For those seeking adventure, Ubatuba offers a wide range of activities to suit every taste. Visitors can go surfing, snorkeling, or diving in the crystal clear waters of the Atlantic Ocean, or explore the city’s lush rainforest on a hiking or biking tour. Ubatuba is also a popular destination for eco-tourism, with opportunities to observe wildlife, birdwatch, and participate in conservation efforts. Whether you’re a thrill-seeker or a nature lover, Ubatuba has something for everyone.

Accommodation and Transportation

Ubatuba offers a variety of accommodation options to suit every budget and preference, from luxury resorts and boutique hotels to cozy guesthouses and beachfront bungalows. The city is well-connected by road, with easy access to major highways and bus routes, making it easy to explore the surrounding area. Visitors can also fly into São Paulo’s Guarulhos International Airport and take a bus or taxi to Ubatuba, or rent a car for added convenience.

Weather and Climate

Ubatuba enjoys a tropical climate, with warm temperatures and high humidity year-round. The city experiences a rainy season from December to March, with occasional tropical storms and heavy rainfall. The best time to visit Ubatuba is during the dry season from April to November, when the weather is sunny and pleasant, making it ideal for beach activities and outdoor adventures. Be sure to pack sunscreen, a hat, and plenty of water to stay hydrated in the hot sun.

Local Traditions and Festivals

Ubatuba is known for its vibrant local traditions and festivals, which celebrate the city’s rich cultural heritage. One of the most popular events is the Festa de São Pedro Pescador, a traditional fishing festival held in June to honor the patron saint of fishermen. The festival features colorful parades, live music, dancing, and delicious seafood dishes, making it a must-see for visitors looking to experience the authentic culture of Ubatuba.

Environmental Conservation

Ubatuba is committed to environmental conservation and sustainable tourism practices, with efforts to protect the city’s natural resources and wildlife. The city is home to several conservation projects and research centers, dedicated to preserving the region’s biodiversity and promoting eco-friendly initiatives. Visitors can participate in beach clean-up events, tree planting programs, and wildlife monitoring projects to support Ubatuba’s conservation efforts and help protect the environment for future generations.

Shopping and Souvenirs

Ubatuba offers a variety of shopping opportunities for visitors looking to purchase souvenirs and gifts to remember their trip. The city’s markets and shops are filled with locally-made handicrafts, artwork, clothing, and jewelry, as well as traditional Brazilian products such as coffee, cachaça, and sweets. Be sure to explore the city’s bustling markets and artisan stalls to find unique treasures and support local artisans and businesses.

Health and Safety

Ubatuba is a safe and welcoming destination for travelers, with low crime rates and a friendly local population. The city has a well-equipped healthcare system, with hospitals, clinics, and pharmacies available to provide medical assistance if needed. Visitors should take precautions to protect themselves from the sun and insects, such as wearing sunscreen, insect repellent, and staying hydrated. It’s also important to be mindful of the ocean currents and follow safety guidelines when swimming or participating in water activities.


In conclusion, Ubatuba is a tropical paradise that offers a perfect blend of natural beauty, cultural heritage, and outdoor adventure. Whether you’re looking to relax on the beach, explore the rainforest, or immerse yourself in the local culture, Ubatuba has something for everyone. Plan your trip to this idyllic destination and discover why Ubatuba is a hidden gem waiting to be explored.

Tatiana Cesso

As a journalist, I've made it my mission to explore and share stories that inspire, inform, and entertain. You may have stumbled upon my work in esteemed publications such as InStyle, Marie Claire, Bazaar, L’Officiel, and Vogue, among others. Having called the U.S. home since 2010, I've lived in Chicago, LA, and currently, Miami. But my heart always beats to the rhythm of Brazil. It's where I was born and raised, and my love for its culture, people, and energy knows no bounds. To share this passion, I've founded Brazilcore, a platform aimed at bridging the gap between Brazil and English speakers worldwide.