What is Sertanejo?

June 21, 2024


Sertanejo music is a popular genre in Brazil that has gained international recognition in recent years. It is a style of music that originated in the rural areas of Brazil and is characterized by its catchy melodies, heartfelt lyrics, and traditional instruments such as the accordion and the viola. In this glossary, we will explore the history of Sertanejo music, its key characteristics, and its impact on Brazilian culture.

History of Sertanejo Music

Sertanejo music has its roots in the countryside of Brazil, where it was originally performed at rural festivals and gatherings. The genre has evolved over the years, incorporating elements of pop, rock, and country music to create a unique sound that appeals to a wide audience. In the 1990s, Sertanejo music experienced a resurgence in popularity, with artists such as Zeze Di Camargo e Luciano and Chitaozinho e Xororo achieving mainstream success.

Key Characteristics of Sertanejo Music

One of the key characteristics of Sertanejo music is its focus on storytelling. Many Sertanejo songs tell poignant tales of love, loss, and longing, resonating with listeners on an emotional level. The genre also features a distinctive musical style, with the accordion and viola playing prominent roles in creating its signature sound. Additionally, Sertanejo music often incorporates elements of folk music, giving it a traditional and authentic feel.

Popular Sertanejo Artists

There are many talented artists in the Sertanejo music scene, each bringing their own unique style and sound to the genre. Some of the most popular Sertanejo artists include Jorge e Mateus, Marilia Mendonca, and Gusttavo Lima. These artists have achieved widespread acclaim for their catchy melodies, heartfelt lyrics, and dynamic performances, solidifying their status as icons in the world of Brazilian music.

Sertanejo Music Festivals

Sertanejo music festivals are a popular way for fans to experience the genre live and connect with their favorite artists. These festivals often feature multiple stages, food vendors, and merchandise booths, creating a vibrant and festive atmosphere for attendees. Some of the most well-known Sertanejo music festivals include Villa Mix Festival and Caldas Country Show, which attract thousands of fans from all over Brazil and beyond.

Impact of Sertanejo Music on Brazilian Culture

Sertanejo music has had a significant impact on Brazilian culture, influencing everything from fashion to language to social norms. The genre has helped to unite people from different backgrounds and regions, fostering a sense of national pride and identity. Additionally, Sertanejo music has played a key role in promoting Brazilian music and culture on the international stage, showcasing the country’s rich musical heritage to a global audience.

Evolution of Sertanejo Music

Over the years, Sertanejo music has continued to evolve and adapt to changing musical trends and tastes. Artists in the genre have experimented with different styles and sounds, incorporating elements of electronic music, hip-hop, and reggaeton into their music to create a fresh and modern sound. This evolution has helped to keep Sertanejo music relevant and appealing to a new generation of listeners, ensuring its continued success in the years to come.

Sertanejo Music in the Digital Age

In the digital age, Sertanejo music has embraced new technologies and platforms to reach a wider audience. Artists in the genre use social media, streaming services, and online marketing strategies to promote their music and connect with fans around the world. This digital revolution has helped to democratize the music industry, allowing independent artists to gain recognition and success without the need for a major record label.

Future of Sertanejo Music

As Sertanejo music continues to evolve and grow in popularity, the future looks bright for the genre. Artists are constantly pushing boundaries and exploring new musical territories, keeping Sertanejo music fresh and exciting for fans. With its rich history, diverse talent pool, and passionate fan base, Sertanejo music is poised to remain a dominant force in Brazilian music for years to come.


In conclusion, Sertanejo music is a vibrant and dynamic genre that has captivated audiences around the world with its catchy melodies, heartfelt lyrics, and traditional instruments. From its humble beginnings in the countryside of Brazil to its current status as a global phenomenon, Sertanejo music continues to inspire and unite people from all walks of life. Whether you’re a longtime fan or a newcomer to the genre, there’s no denying the power and appeal of Sertanejo music in today’s music landscape.

Tatiana Cesso

As a journalist, I've made it my mission to explore and share stories that inspire, inform, and entertain. You may have stumbled upon my work in esteemed publications such as InStyle, Marie Claire, Bazaar, L’Officiel, and Vogue, among others. Having called the U.S. home since 2010, I've lived in Chicago, LA, and currently, Miami. But my heart always beats to the rhythm of Brazil. It's where I was born and raised, and my love for its culture, people, and energy knows no bounds. To share this passion, I've founded Brazilcore, a platform aimed at bridging the gap between Brazil and English speakers worldwide.