What is Granado?

June 21, 2024


Granado is a Brazilian beauty brand that has been around for over 100 years. They are known for their high-quality products that are made with natural ingredients. In this glossary, we will explore what Granado is all about and why it has become so popular in the beauty industry.

History of Granado

Granado was founded in 1870 by José Antonio Coxito Granado, a Portuguese immigrant who settled in Rio de Janeiro. The brand started out as a small pharmacy that sold traditional remedies and beauty products. Over the years, Granado expanded its product line to include soaps, creams, and other skincare products.

Product Range

Granado offers a wide range of products for skincare, hair care, and body care. Their products are made with natural ingredients such as plant extracts, essential oils, and vitamins. Some of their best-selling products include the Castanha do Brasil body lotion, the Pink Mosqueta facial oil, and the Phebo soap collection.

Quality and Sustainability

Granado is committed to producing high-quality products that are safe for the environment and for consumers. They use sustainable practices in their manufacturing process and source their ingredients from local suppliers. Granado is also cruelty-free and does not test on animals.

Popularity and Recognition

Granado has gained a loyal following of customers who appreciate the brand’s commitment to quality and sustainability. They have also received recognition from the beauty industry, winning awards for their products and packaging design. Granado has become a household name in Brazil and is expanding its presence internationally.

Collaborations and Partnerships

Granado has collaborated with other brands and designers to create limited-edition products and collections. They have worked with renowned artists and fashion designers to bring a unique and artistic touch to their products. These collaborations have helped Granado reach new audiences and expand their brand awareness.

Online Presence

Granado has a strong online presence, with a website that offers a seamless shopping experience for customers. They also have a presence on social media platforms such as Instagram and Facebook, where they engage with their followers and showcase their products. Granado’s online presence has helped them reach a wider audience and connect with customers around the world.

Customer Reviews and Testimonials

Customers rave about Granado’s products, praising their effectiveness and natural ingredients. Many customers have reported improvements in their skin and hair after using Granado products. Testimonials from satisfied customers have helped build trust in the brand and attract new customers.

Future Plans and Expansion

Granado is constantly innovating and expanding their product line to meet the needs of their customers. They are exploring new markets and opportunities for growth, both domestically and internationally. Granado is committed to staying true to their heritage and values while adapting to the changing beauty industry.


In conclusion, Granado is a beloved beauty brand with a rich history and a commitment to quality and sustainability. Their products are made with natural ingredients and are loved by customers around the world. Granado’s future looks bright as they continue to innovate and expand their presence in the beauty industry.

Tatiana Cesso

As a journalist, I've made it my mission to explore and share stories that inspire, inform, and entertain. You may have stumbled upon my work in esteemed publications such as InStyle, Marie Claire, Bazaar, L’Officiel, and Vogue, among others. Having called the U.S. home since 2010, I've lived in Chicago, LA, and currently, Miami. But my heart always beats to the rhythm of Brazil. It's where I was born and raised, and my love for its culture, people, and energy knows no bounds. To share this passion, I've founded Brazilcore, a platform aimed at bridging the gap between Brazil and English speakers worldwide.