Tatiana Cesso
Silvio Santos, the cherished Brazilian television mogul renowned for his signature smile and catchphrase “Who wants money?” has died at the age of 93. Born Senor Abravanel, he was popularly known as Silvio. He was a central figure in Brazilian media through his ownership of the television network SBT and the creation of popular variety shows, including the iconic “Programa Silvio Santos.” His show, one of the longest-running in Brazil, became a cultural staple, airing every Sunday afternoon and captivating audiences with its dynamic format and charismatic host.
In 2013, Forbes magazine drew comparisons between Silvio and prominent international figures such as Oprah Winfrey. His remarkable journey from a street vendor in Rio de Janeiro to the owner of one of Brazil’s top TV networks mirrors the rags-to-riches stories celebrated in American media. His media empire, including ventures in cosmetics, banking, and real estate, was last valued at $2 billion by Forbes.
The Albert Einstein Hospital in São Paulo reported that Santos passed away from bronchopneumonia, a complication of an H1N1 infection. His death marks the end of an era for Brazilian television, leaving a significant void in the entertainment landscape that will be felt across Latin America and beyond.
Brazilian President Luiz Inácio Lula da Silva mourned the loss, calling Santos “the greatest personality in the history of Brazilian television” and acknowledging his profound impact on the country’s media.
Silvio Santos’ Quiet Life in Florida’s Celebration Community
For decades, Silvio Santos was a prominent figure in São Paulo, rarely leaving his mansion in Morumbi except for trips to SBT studios to film his shows. His only notable deviation from this routine was his visits to his friend and hairstylist Jassa in Jardim Paulista. Despite his immense popularity in Brazil, Silvio led a surprisingly low-profile life during his vacations in the U.S.
Santos owned a home in Celebration, a planned community near Orlando, Florida, known for its appeal among celebrities seeking a second home or a tranquil living environment. The five-bedroom property was purchased by Santos for approximately $1 million at the time.
During his Florida vacations, Silvio Santos enjoyed a serene and private life. He would pre-record several of his television programs and then travel to the U.S. for the end of the year. There, he spent time with family, took walks around the neighborhood, dined at local restaurants, and relished moments of leisure in the area’s parks and green spaces. Although he was a public figure known for his charm and friendliness, Silvio preferred a more reserved demeanor during his vacations to avoid fan attention.
Occasionally, he was recognized by Brazilian expatriates living or visiting the area. Approximately 22% of the Brazilian population in the U.S. resides in Florida, with Miami, Orlando, and Broward County being significant hubs.
